door Kimberley Riedijk | jan 26, 2021 | Uncategorized
Most people have gotten used to all the plastic products that they use nowadays. They are used to plastic shampoo bottles, plastic toothbrushes, plastic hairbrushes, plastic razors, body lotion in plastic tubes, etc. The list is almost endless. These plastic products...
door Kimberley Riedijk | nov 11, 2020 | Uncategorized
If you aim to make an impact in reducing plastic usage, you might want to start with yourself. During our journey in starting the Plastic Soup Nudge Unit so far, we came to realise how much plastic we were actually using on a daily basis. That’s when we decided that...
door Kimberley Riedijk | nov 4, 2020 | Uncategorized
Understanding behavior is key when trying to make people change them. As behavioral experts we know that making people aware of the problem isn’t going to make them change their behavior. Knowledge of the plastic soup problem doesn’t even make me stop buying...
