The Plastic Soup Nudge Unit makes behavioral insights applicable in practice and helps you to influence potential clients in making the switch to plastic free products and services. We do this by:
We look at the positioning of and communication about your product or service from a behavioral perspective. This will provide you with advice on how to optimize your marketing and communication for behavior change, based on unconscious decision-making. From nudging to Cialdini's principles of influence and the knowledge we have about cognitive biases.
Do you want to learn about the psychology behind switching to plastic free? About how that behavior change comes about en how you influence it? We share our knowledge with you during a lecture or workshop, where we focus on the important drivers of sustainable behavior and the application of these drivers to your case.
Behind this initiative are two consultancies with a shared mission. Behavioral Insights Company and Wavy join forces and experience for maximum quality. To solve the plastic soup problem, cooperation is needed. That is why we invite everyone who is battling plastic pollution to join us in the journey towards plastic free consumption.
Behavioral Insights Company
Behavior change expert, from Rotterdam, ocean lover. Would have preferred to have solved the plastic soup problem yesterday.
Behavior change expert, entrepreneur, from Nijmegen. Would love to live underwater if possible, on the condition that it's plastic free of course.
Want to collaborate?
Do you want to know how you change your target group's behavior towards plastic free living? Or are you working on a similar project that could use a behavioral point of view? We would love to think along with you. Please email us or give us a call, so we can discuss the possibilities.
+31 6 52 45 82 45 (Dirkje van der Ven)
+31 6 33 90 50 74 (Kimberley Riedijk)